Being a publicist is hard work, but public relations pros may have all the right answers when it comes to landing a job or advancing up the corporate ladder. In "Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired and Rewarded," publicists Jessica Kleiman and Meryl Weinsaft Cooper share their advice on how to use classic, well-tested PR techniques to get ahead.
Want to get a job or build your brand with the media savvy of a publicist? Here's what to do:
When online, keep it professional
You don't need to keep up with all the social networks, but make sure to set your best foot forward when it comes to Facebook friends....
While Facebook can sometimes seem like a way to simply post a few photos or let your friends know about your birthday -- there are ways it can come in handy in your professional career. Facebook lets job seekers tap an informal network of friends or friends of friends who can be instrumental in creating success. "The collection of friends you have through Facebook are the ones most likely to have your back," says Jenny Foss, a job search expert who blogs at JobJenny.com. With so many different options, Facebook is a good place to start if you're job hunting or just seeking to network.
Here's what to do to get started:
Customize your avatar
In an online search, your avatar is typical....
Even the most talented, educated and experienced job seekers may have a difficult time finding a job in today's economy. Although people may hope their transition between jobs will last only a few weeks, the reality is that many job seekers spend months, or even a year, trying to secure work. This delay can wreak havoc on a job seeker's confidence, motivation and sense of pride -- all which are characteristics critical to achieving success in the job market.
Jean Baur, author of "Eliminated! Now What: Finding Your Way from Job-Loss Crisis to Career Resilience," says one of the best things people can do when they begin to feel stuck in their search is evaluate what methods are working and which aren....
Q. How does a quantitative analyst for a hedge fund get hired as a strategist for a professional basketball team?
A. He convinces those doing the hiring that he has the skills to do the job.
The two positions may seem unrelated at first glance, but the New Jersey Nets wanted someone who could evaluate player stats and past performance to help determine the best combinations of team members to put on the court in various situations. With superior mathematical and analytical skills, the hedge fund analyst fit the bill.
Transferable skills -- abilities that can be applied to different work environments -- ....
Is there a light at the end of the job-seeking tunnel? You bet! Meet four people who persevered in their searches and can now put the word "formerly" before "unemployed."
From the graduation stage to the unemployment line
"It was difficult keeping my morale up because I felt like a failure," says Lauren Miller of San Diego, Calif., who was hired right out of college in 2009 -- only to be laid off months later due to budget cuts. "I'd spent five years getting two bachelor's degrees, and now I was supposed to work and take the world by storm. At least that is what everyone promised along the way, right?"
Faced with student loans, car paymen....
The students formed fast friendships over the summer on Facebook.com. Ryan also started chatting on Facebook with an upperclassman before she moved to Boulder, asking him how long it takes to walk between certain buildings and for other college advice.
“It’s nice to have already-built friendships,” she said.
Social networking has drastically changed the age-old tradition of moving into the dorms and starting a school year on an unfamiliar campus. Today’s generation of college students can take virtual tours of the campus, get candid glimpses of student life on YouTube and see Facebook photos of their roommates before they formally introduce themselves and flip a coin for the top bunk.
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