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As mentioned previously,
advertising your home in newspapers and magazines rarely sells your home
directly. More likely than not, the buyer who eventually purchases your
home will have called on a totally different house. The same thing happens
with buyers who call on your house. They will probably buy something else.
You still want to be
certain the real estate company selling your house runs ads in the local
and major newspapers, whether they feature your house or not. The ads generate
phone calls to the real estate office, and if those agents viewed your house
on the office preview, they will be familiar with it. This is how your property
is sold.
Or you could be one
of the lucky ones – someone calling on your house may actually end up buying
it.
You should also realize
that when a company advertises the homes they have for sale, there is more
than one objective. Sure, the real estate office wants to generate phone
calls and sell houses, but the advertising also shows home sellers how effectively
they market properties. This impresses not only you, but others who may
be thinking of selling their home.
The advertising brings
in more listings, which generate more ad calls, which produces more buyers….and
that is how real estate advertising really works.
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